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In May 2006, the Irish broadcaster Setanta Sports was awarded two of the six Premier League packages that the English FA offered to broadcasters. In February 2015, Sky bid £4.2bn for a package of 120 premier league games across the three seasons from 2016.
This represented an increase of 70% on the previous contract and was said to be £1bn more than the company had expected to pay.
BSky B's digital service was officially launched on 1 October 1998 under the name Sky Digital, although small-scale tests were carried out before then.
Michael Grade criticised the operations in front of the Select Committee on National Heritage, mainly for the lack of original programming on many of the new channels.Within 30 days, over 100,000 digiboxes had been sold, which help bolstered BSky B's decision to give away free digiboxes and minidishes from May 1999.In addition to most channels from the Sky Multichannels package, Sky Digital launched with several new channels that were exclusive to the digital offer.Key selling points were the improvement in picture and sound quality, increased number of channels and an interactive service branded Open....now called Sky Active, BSky B competed with the ONdigital (later ITV Digital) terrestrial offering and cable services.
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It is the UK's largest pay-TV broadcaster with 11 million customers as of 2015.